Search Engine Optimisation and Keyword Research

search-engine-optimisationThere is no point having a website created if you cant be found by our customers. Some people still think that once they have a website that is all they need.

Unfortunately it is not that simple. To be found by search engines i.e. google or bing you will need to optimise your website with keywords relevant to your business. Many companies will tell you that they can get your website ranking (in a higher position in the search engines results page). Truthfully though it is not quite as simple as that. It is a variety of processes followed by constant monitoring and website updating.

Our website packages all include basic search engine optimisation to start the process. We will also advise you how to monitor and keep your site updated.  We will also advise you on the best ways to get your site to rise on the search engines.

There are, however, other options that you may wish to undertake like a detailed keyword research. We are willing to discuss these options with you, should you feel they are appropriate.

On-site optimisation

All the best websites are built with search engine optimisation from the beginning.

As all of our sites are built using WordPress it makes the task so much easier. We use the latest SEO plugin which helps the user with hints and tips to get the most from their optimisation. This ensures that your site is not just found but ranks well with the major search engines too.

We will build your site making good use of the keywords provided by you. Any copy that we write for you or images we receive from you will include these keywords. When your site is published online, we will also submit a sitemap to google and other major search engines to help them find it. We will also advise you on how to use tools such as Google Analytics and Google Webmaster Tools.

Off-site optimisation

Once you have your On-site optimisation sorted. It is then time to consider Off-site Optimisation.  This will usually include social media marketing, but can also include email campaigns, blogging and much more. Again we can help with all off-site optimisation.

For more information on all aspects of Search Engine Optimisation and Keyword Research please call us on 01384 635716 or 07702 069953

 

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